Scavenja Information Release
July 16th, 2008
Scavenja: The Photo-Based Scavenger Hunt
- One of 4 Startups that originated from RTP Startup Weekend
The Basics:
- Scavenja is a photo-based scavenger hunt
- Individual games challenge players to complete thematically connected goals
- Players post pictures to document completed goals, and goals are awarded points based on difficulty level
- Gameplay combines social interaction with competition and prizes are awarded to top players.
- Target audiences can include multiple demographics because games can be designed to appeal to various interests
- Sponsorship can be integrated into the games to generate revenue and provide a unique and memorable brand experience for players
Gameplay Details:
- Each game has 10 goals for players to complete
- A new goal is released almost every day (sometimes more than once per day), and goals are awarded points based on their difficulty
- At Startup, most games will last two weeks
- The faster you can complete the goals, the more points you accumulate
- The player with the most points wins. Winners receive prizes and Scavenja notoriety
Video Explanation:
Episode 1: The Earliest Squirrel Gets the Nut from Scavenja’s SquirrelTV on Vimeo.
Relevant Coverage to Date:
- NBC Nightly News - Watching companies rise in 54 hours
- Scavenja wins “Best in Show” and “Best Use of Social Media” from RTP Startup Weekend
- Scavenja keeps online games going after weekend startup event
- Almost Instant Business: Just Add Sweat
- RTP Startup Weekend Launches Four Web Businesses
- Early Squirrel Launches Online Startup: Scavenja
- Scavenja Elevator Pitch
